The secret challenge comms leaders face

Things comms leaders have told me:  

⚠️ “Our CEO is really smart, but he waffles.”  

⚠️ “She’s a great talker, but often gets lost in the detail.” 

⚠️ “Our subject matter expert gets thrown off course easily.”  

⚠️ “He knows his stuff, but his delivery can be flat and uninspiring.”  

⚠️ “No-one in our leadership team wants to do media interviews. They’re all too scared.” 

(These are real comments, slightly tweaked.)  

Spokesperson ability is a common, and often confidential, challenge for comms leaders

Media training can help solve the problem

By focusing on having a clear purpose, using simple messages and knowing how to handle questions, spokespeople gain in confidence and ability, while remaining true to their own speaking styles.  

Everyone wins:

✔️ Journalists get clearer, sharper quotes.

✔️ Your spokespeople are more confident.

✔️ Your organisation’s position lands more effectively.  

And your comms team gets to sleep better at night.  What spokesperson headaches have you experienced?