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Media and crisis insights
The 10-second rule for media interviews
Can you make your point in just 10 seconds?
Brian Shrowder
1 min read
What journalists really want from a media interview
Reporters need a quote they can use.
Brian Shrowder
2 min read
How AI is changing media interviews
AI tools are helping journalists be better researched.
Brian Shrowder
1 min read
Five signs your CEO needs media training
Your CEO flounders in media interviews? Here's what to do.
Brian Shrowder
2 min read
The secret challenge comms leaders face
Spokesperson capability is a common issue for comms leads.
Brian Shrowder
1 min read
How to 'bridge' to your message
A technique for making your point without sounding evasive.
Brian Shrowder
1 min read
Five benefits of media training
Media training is useful even if your business is not often in the news.
Brian Shrowder
2 min read
How to avoid a media misquote
Misquoted in a media interview? It might be because you rambled.
Brian Shrowder
2 min read
How to prepare your CEO for a media interview
Tips for preparing your CEO for an in-depth media interview.
Brian Shrowder
2 min read
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