senior executives | communications team leaders
Build your authority
Protect your reputation
We help Australia's corporate communicators lead when it matters most. We strengthen your media spokespeople's skills and help you navigate issues and crises that threaten your reputation.
2,000+ media and crisis training participants
Whether you are managing a sensitive issue, launching a new initiative or preparing your leadership for media exposure, we deliver impactful training and sound communications advice.
Strategic communications
Strengthen the clarity, consistency and impact of your communications with internal and external stakeholders with strategy and message development.
Issues and crisis management
Prepare your organisation to handle challenging issues and crisis events. From crisis planning and training to real-time support when the pressure is on.
Media training and presentation skills
Upskill your senior executives to be capable, confident spokespeople and presenters. Group media training sessions and 1:1 tailored executive coaching.
Meet Brian Shrowder
When a CEO steps in front of a camera, the stakes are high and there is no second take.
I'm Brian Shrowder. Over four decades as a journalist at Network Ten, a senior advisor for PR firms Hill+Knowlton and Edelman, and now at Mediacraft Communications, I have been on both sides of the camera.
From my experience as a news reporter and media trainer, I know what works: simple, credible and well-supported messages, delivered with confidence and authority.
If you're a corporate communications leader or a senior executive looking for media training, contact me to find out how I can support your organisation.
What others say
In an environment where securing quality media interviews for healthcare professionals is increasingly competitive, Brian’s expertise in preparing spokespeople to step confidently into interviews has been invaluable.
Brian is talented at honing complex messages into clear and engaging soundbites – ensuring important health education messages land with impact.
Angela Read
Virtus Health
I've worked with a number of crisis trainers but Brian is the best.
On one occasion I picked up four awards for a crisis campaign, in which Brian's prep session before the client's first TV appearance set the bar for everything that followed. The awards were as much his as mine.
Stuart Kelly
Indorama Ventures PCL
Brian delivered exceptional value during a recent simulation exercise at our global Support Office. He guided our teams through an extremely complex, high-pressure scenario, ensuring they were challenged, supported and able to respond effectively.
Brian also reviewed and refined all related documentation and procedures, improving our overall preparedness.
Daniel Lopez
Funlab
In his role as our lead exec media coach and trainer, Brian's sessions were as dynamic and enjoyable as they were instructive.
He is also a dependable and experienced crisis advisor, leading most of Edelman's high profile crisis assignments over the last few years with keen instinct, grace and panache.
Scott Thomson
Senate SHJ
Simply, the best professional development I have ever undertaken. Brian worked with a number of our Executive members on how we approach the media in a variety of situations.
It was Brian's ability to relate to those of us with little to no media training that was most impressive - just watch out for him slipping into journalist mode when he turns on the camera!
Daniel Kozey
Newcastle Grammar School
If ever you need a cool head, someone who can look at the story from all the different angles, and is sanguine enough to know what will run and what won't, Brian is your man.
Brian has the experience to not let a drama become a crisis.... but if it does, I wouldn't want anyone else manning the barricades.
Andrew Bone
APCO
Who we've worked with
Get in touch
Looking for media training or communications support?
Contact Brian for a briefing call or free initial consultation.
E: brian.shrowder@mediacraftcoms.com
M: +61 458 344 928